My Team

I take client service very seriously. So does my staff. Together, we are committed to providing exceptional service to all of our clients.

If you need to schedule an appointment or request any other service, please let us know. We will respond promptly.


J. Clayton Moore

J. Clayton Moore, J.D., LL.M.

Associate Wealth Management Advisor
Office 972-661-9888
Mobile 214-641-9308
  • Born and raised in Dallas

  • B.S. in Economics with Financial Applications from Southern Methodist University

  • J.D. from Texas A&M University School of Law (Formerly Texas Wesleyan University School of Law)

  • LL.M. from Sandra Day O’Connor College of Law at Arizona State University

  • Member of the Business Law, Tax, and Real Estate, Probate, and Trust Law Sections of the State Bar of Texas

  • Group 1 Life and Health Insurance licensed

  • Series 6, 7, and 63 FINRA licensed


Clayton grew up around Northwestern Mutual seeing how his father helped his clients with comprehensive financial planning.  Because of that, Clayton started working at Northwestern Mutual after law school with clients of his own.  Five years later Clayton made the decision to further his education by getting a custom LL.M. from Arizona State University where he focused his studies on tax, business, and estate planning law.  Once he moved back to Dallas, Clayton started his own law firm practicing estate and business planning law. 

Although he enjoyed his work as an attorney, his father asked him to join his practice at Northwestern Mutual with the idea of the two of them working together.  Clayton’s background in both legal work and economics with financial applications is perfectly suited to help our clients with their unique planning challenges.


*Northwestern Mutual advisors are not licensed tax advisors but can work with your tax professional regarding your specific situations. 


Gayle Moore

Chief Operations Officer
Office 972-788-1776
  • Born and raised in Lubbock, Texas
  • B.B.A. (Accounting) Texas Tech University, Lubbock
  • Masters of Accounting University of Oklahoma, Norman
  • Group 1 Life and Health Insurance, Series 6, 7, and 63 FINRA licensed

Upon completing her Masters of Accounting, from 1979 through 1981, Gayle practiced as a CPA in the tax department of Arthur Young (now Ernst & Young). In 1982, she became the personal tax accountant for Mr. Trammell Crow. With the birth of our first child, Gayle decided to stay at home to help educate and raise our children, Clayton and Leslie. In 1999, due to the development and increasing sophistication of our practice, Gayle joined our team as an Associate Financial Representative and is the Chief Operations Officer. Gayle's meticulous attention to detail on behalf of our clients helps our practice run smoothly and efficiently.

Nicole Lilie Kramer

Nicole Lilie Kramer, WMCP®

Director of Wealth Management Services
Office 972-788-1776
  • B.B.A. (Marketing) University of Texas at Arlington
  • Over five years experience in Retail Banking
  • Joined Northwestern Mutual in 2010
  • Group 1 Life and Health Insurance licensed, Series 6, Series 7 and 63 FINRA licensed
  • a 9th Generation Texan, born and raised near College Station

Nicole started working for Wells Fargo Bank while she was in college and continued to do so once she graduated in 2006.  She was introduced to Northwestern Mutual in 2010, when she joined our practice and brought her banking knowledge with her. Her sensitivity to our client's needs as well as her banking background are a great addition to our team. 

Keaton Joel Price

Keaton Joel Price, WMCP®

Director of Retirement & Income Planning
Office 972-788-1776
  • Born and raised in Dallas, Texas
  • Bachelor of Business Administration in Marketing 2010, University of North Texas, Denton
  • Group 1 Life and Health Insurance, Series 6, Series 7 and 63 FINRA licensed

Keaton was introduced to Northwestern Mutual when he became a policyowner in 2009. In 2013, Keaton became a financial representative with Northwestern. He joined our practice in 2014 as an Associate Financial Representative, bringing insight and a unique perspective to all facets of our practice.

From 2009 through 2013, Keaton served as a customer service manager for Nordstrom. This specialized training and experience is utilized daily to professionally and courteously serve our clients.

John F Moore Jr

John F Moore Jr, CLU®, ChFC®, AEP®, CFP®, RICP®

Wealth Management Advisor


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